CAMPAIGNS

 
 

Development campaigns can range from major donor circles targeting significant contributors to community-driven online fundraisers leveraging social media for broad participation. TGROUP has experience across a wide spectrum of campaigns. We employ tailored strategies to engage all types of donors, to meet financial goals and effectively support communities.

 

Crohn’s & Colitis Australia - live fearless challenge 2019

Throughout 2017 and 2018, TGROUP collaborated with Crohn’s & Colitis Australia to craft a dynamic community fundraising campaign. The aim was to mobilise a dedicated community to host a high impact fundraising event, boosting untied funds for critical administrative needs. TGROUP conceived the Live Fearless Challenge, strategically choosing an online format for its pre-plannability, streamlined execution, and minimal ongoing costs. The campaign resulted in the organisation's highest-ever private donation income and continues to generate a steady annual revenue of nearly $250,000, showcasing its enduring success and financial impact.

MIAF - FESTIVAL LAUNCH CAMPAIGN

In 2018 and 2019, Melbourne International Arts Festival engaged TGROUP to spearhead a successful philanthropic fundraising campaign. Outcomes of the campaign included: establishment of 3 new giving circles, the boosting of existing donor contributions, and the launch their first End of Financial Year digital campaign. These achievements exceeded expectations, ensuring the festival’s financial success and drove broader community engagement.

WHITE NIGHT BENDIGO & BALLARAT

WHITE NIGHT 2021 teamed up with Visit Victoria and TGROUP to deliver a targeted corporate partnership campaign for their regional events. TGROUP scoped corporate footprints, assessed regional program opportunities, identified ideal partnership targets, and developed compelling sales collateral. This small strategic campaign was aimed at assessing the viability of sponsorship opportunities for WHITE NIGHT in these regions with a view to creating strong, impactful partnerships.